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Lisa Duranton Jones Client Manager

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To contact this candidate email lisadurantonjones@gmail.com

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PROFESSIONAL EXPERIENCES 

  • NIELSEN, CLIENT MANAGER FOR PEPSICO UK (Oxford, UK: September 2019 – present)
    • A $6.5B turnover global S&P 500 FMCG measurement and data analytics company, Nielsen operates in 100 countries, covering 90% of the world’s population, and employs 44,000 people
    • Partnered with clients on sales performance, distribution, promotion, price, competition, and channel optimization questions for 26 snack brand portfolio of the £4.1B UK savory snacks category covering 21,700 convenience and grocery stores such as Tesco, Sainsbury’s, Asda, Morrisons, and Waitrose
    • Provided £21M worth of quantified sales growth opportunities for Doritos, Walkers, Snack a Jack brands while opening sales opportunities for Nielsen senior commercial team through consultative sales approach
    • Reduced time spent on low-value-added activities by carrying out a transition to new cloud-based BI tools in accordance with client-specific needs, trained 25 clients and built strong client relationships
    • Collaborated with sales, data operations, Polish analytics team, and Indian reporting team using Salesforce to proactively help the client achieve their business goals 
  • IML GROUP, MARKETING INTERN (Balearic Islands, Spain: June – September 2018) 
    • Indian owned fast-growing hospitality management startup with €25M turnover, employing 120 people
    • Developed marketing strategy planning and operations in a fast-growing group overseeing 4 recent business acquisitions: 1 hotel, 2 restaurants, 1 coffee shop
    • Increased online booking by 20% by maximizing online advertising, influencer marketing, email marketing, PR, and press coverage with a British agency
    • Launched branded merchandising project
  • OPPEIN GROUP INC, CONTRACTOR (Milan, Italy: May 2018)
    • With a $1.9B turnover and 19,700 employees, Oppein is the largest cabinetry manufacturer in Asia
    • Organized 7 days Milan Design Week 2018 business trip for 60 OPPEIN Home Group Inc. Chinese C-Suite executives and managers
    • Negotiated with hotels, restaurants, and boat cruise via phone and email to get the best possible deal
    • Accommodated last-minute requests, kept a positive professional attitude in a high-stress environment 
  • MONCLER, COLLECTION MERCHANDISER INTERN (Milan, Italy: January – May 2017) 
    • €1.6B turnover Italian luxury fashion firm employing 4,600 people, and famous for its ‘Genius’ strategy
    • Created merchandising guide to align retail layout across 209 stores for 3 lines: Baby, Girls, and Boys
    • Benchmarked merchandising of 30 competitors and built pricing index referencing over 2,000 SKUs
    • Analyzed past sales to make data-driven decisions to optimize new season collection structure, product selection, and pricing

 

PERSONAL PROJECTS

  • RIGHT FOR EDUCATION, PROJECT MANAGER (Remote: 2015 – Present) 
    • A Nonprofit foundation working in online educational media in Africa in partnership with Facebook and Oxford University
    • Managed smart chat-bot project from ideation to quality control
    • Oversaw Oxford student team of 10 for content creation 
  • UNE DANSE POUR EVA ROSE, CO-FOUNDER (Remote: June – September 2020) 
    • Raised €30K from 120 private and corporate donors in 3 weeks for Eva Rose surgery campaign, exceeded initial target by €10K
    • Researched and identified prospect donors; developed and executed strategies for outbound prospecting via phone collaborating with fundraising partner
    • Developed and implemented marketing strategy: Branding, website development, direct response

Education

2017-2019 MSc at Università Bocconi

MSc in Economics and Management of the Arts, Media, Culture, and Entertainment: Media Major
Thesis: Blockchain and the film industry
#3 in FT European Business School Rankings 2019
http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2019

2015-2016 BSs at The University of Queensland

Double Bachelor Degree in Business Administration and Management
Major: International Business
#46 in QS Global World Ranking
https://www.topuniversities.com/universities/university-queensland/undergrad

2013-2014 BSc at Skema Business School

Double Bachelor Degree in Business Administration
Graduated with highest honors

Experience

September 2019 - Today Client Manager at Nielsen

A $6.5B turnover global S&P 500 measurement and data analytics company, Nielsen operates in 100 countries, covering 90% of the world’s population, and employs 44,000 people

Partnered with clients on sales performance, distribution, promotion, price, competition, and channel optimization questions for 26 snack brand portfolio of the £4.1B UK savory snacks category covering 21,700 convenience and grocery stores such as Tesco, Sainsbury’s, Asda, Morrisons, and Waitrose

Provided £21M worth of quantified sales growth opportunities for Doritos, Walkers, Snack a Jack brands while opening sales opportunities for Nielsen senior commercial team through consultative sales approach

Reduced time spent on low-value-added activities by carrying out a transition to new cloud-based BI tools in accordance with client-specific needs, trained 25 clients and built strong client relationships

Collaborated with sales, data operations, Polish analytics team, and Indian reporting team using Salesforce to proactively help the client achieve their business goals

June - September 2018 Marketing Intern at IML Group

Indian owned fast-growing hospitality management startup with €25M turnover, employing 120 people

Developed marketing strategy planning and operations in a fast-growing group overseeing 4 recent business acquisitions: 1 hotel, 2 restaurants, 1 coffee shop

Increased online booking by 20% by maximizing online advertising, influencer marketing, email marketing, PR, and press coverage with a British agency

Launched branded merchandising project

May 2018 Contractor at OPPEIN Group Inc

With a $1.9B turnover and 19,700 employees, Oppein is the largest cabinetry manufacturer in Asia

Organized 7 days Milan Design Week 2018 business trip for 60 OPPEIN Home Group Inc. Chinese C-Suite executives and managers

Negotiated with hotels, restaurants, and boat cruise via phone and email to get the best possible deal

Accommodated last-minute requests, kept a positive professional attitude in a high-stress environment

January - May 2017 Collection Merchandiser Intern at Moncler

€1.6B turnover Italian luxury fashion firm employing 4,600 people, and famous for its ‘Genius’ strategy

Created merchandising guide to align retail layout across 209 stores for 3 lines: Baby, Girls, and Boys

Benchmarked merchandising of 30 competitors and built pricing index referencing over 2,000 SKUs

Analyzed past sales to make data-driven decisions to optimize new season collection structure, product selection, and pricing